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Delta Air Lines is expanding its onboard digital experience through a new partnership with The Wall Street Journal and giving SkyMiles members complimentary access to the publication and its exclusive video content while traveling. Starting yesterday, SkyMiles members who connect to Delta Sync Wi-Fi can unlock a 24-hour trial to The Wall Street Journal with access continuing even after their flight lands.
In addition to digital news access, Delta customers flying on one of the airline’s nearly 900 aircraft equipped with seatback entertainment will be able to stream a curated lineup of The Wall Street Journal video programming. Featured series include Coveted, The Economics Of, Pro Perfected, and The Job Interview, which offers interviews with business leaders, behind-the-scenes features, and in-depth reporting on innovation and design.
The partnership is the latest addition to Delta’s growing Delta Sync platform, which delivers personalized content and exclusive benefits to SkyMiles members. It joins existing collaborations with brands including The New York Times and Paramount+ to further expand the airline’s onboard entertainment and connectivity offerings.
Ranjan Goswami, Delta’s Chief Marketing and Product Officer, said:
A significant portion of our customers are traveling for business or balancing busy professional lives — for them, staying informed is essential to their travel journey. By bringing The Wall Street Journal to Delta Sync, we’re giving those customers — and any customers who value trusted, high-quality journalism — a smarter, more intuitive way to stay informed and productive.”
Nolly Evans, GM of WSJ Digital, added:
Our partnership with Delta is built on a simple premise: travel shouldn’t mean pausing your connection to the world, nor should it mean compromising your competitive edge. Today’s travelers require real-time clarity to navigate a fast-moving landscape, and we’re excited to provide Delta passengers with uninterrupted, seamless access to the breaking news and vital information they need to stay sharp, inspired and equipped to make informed decisions in business, finance and life.”
Anthony’s Take: Delta says the collaboration reflects its goal of keeping travelers informed, productive, and entertained throughout their journey by offering premium content from trusted global brands. I’m happy to see the addition as I enjoy reading the business news covered there.
(Image Credits: Delta Air Lines.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
