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Alaska’s Mileage Plan™ members who buy sustainable aviation fuel (SAF) credits will earn elite-qualifying miles (EQMs) for their purchases. This makes it possible to get closer to earning status while reducing the environmental impact of their travel.
Passengers can choose to support SAF in an amount based on 5%, 10%, or 20% of their carbon impact when they book a ticket with Alaska Airlines. Mileage Plan™ members will receive 500 EQMs for every $100 they spend on SAF (up to 5,000 EQMs per year). This can be selected during checkout and is powered by climate technology company CHOOOSE.
Diana Birkett Rakow, Senior Vice President of Public Affairs and Sustainability at Alaska Airlines, said:
Alaska is on a journey to make air travel more sustainable with an ambitious goal of net zero carbon emissions by 2040. Now we are inviting our guests to join us on the journey. Today, we’ve launched new options for guests to customize their travel experience, take action on the environmental impact of their trip, and help us scale the market for SAF. SAF is a critical part of aviation’s path to a more sustainable future, and while we use it today, there is not enough SAF available. It will take all of us to grow this market. The more people who know about and support this important technology, the better we can impact efforts to make a sustainable future for air travel a reality.”
Alaska Airlines serves more than 120 destinations across the United States, Belize, Canada, Costa Rica, and Mexico. It’s a member of the oneworld Alliance and is the first US airline to offer the ability to earn credits toward status by offsetting carbon emissions.
Anthony’s Take: This is a great initiative that I can see motivating people to offset their carbon emissions based on the promise of earning up to 5,000 EQMs. I wonder if other airlines will follow suit.
(Image Credits: Alaska Airlines.)
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