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Delta Air Lines unveiled the designs for its new employee uniforms yesterday. I have to say that I appreciate the nod to Delta’s heritage and past, but these uniforms are kind of blah and some elements look like they’re more appropriate for a Wendy’s drive-through worker or a UPS driver than a flight attendant or gate agent.
Delta employees got a first look at prototypes for new “distinctly Delta” uniforms. These were created with feedback from the airline’s 70,000 uniformed employees (airport customer service agents, cargo agents, flight attendants, ground equipment mechanics, and aircraft technicians) while they were being designed. Gone are the purple elements and these new uniforms focus on Delta’s heritage red and navy colors.
The uniforms were deigned in partnership with GPS Apparel by Gap Inc. (makers of Banana Republic, Gap, and Old Navy clothing). Apparently, more than 20,000 employees provided feedback on future uniform designs and this is what was landed on. Garments are made from OEKO-TEX® STANDARD 100-certified fabrics and are purpose-built for each role with function and style guiding their design. I do like the incorporation of the Delta widget that has been a symbol of the airline since 1959.
Anthony’s Take: I like Delta’s current uniforms and find these a little boring and without much style. More power to them if employees are happy with these uniforms, but I don’t think they are an improvement on what is currently being worn.
(Image Credits: Delta Air Lines.)
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1 comment
The guy in baseball cap and the lady in red shirt are probably wearing new below-the-wing uniforms and not designed for front line employees like FAs and GAs. Note the lack of the name bar and the wing.