SAS’ Destination Unknown Award Flight Sees Over 1,000 Members Sign Up

by Anthony Losanno
SAS Unknown

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Last week, I wrote about Scandinavian Airlines, commonly known as SAS, running a promotion that offers members of its EuroBonus frequent flyer program the ability to book a special award flight. The only catch? The destination is unknown at booking.

SAS Destination Unknown

The flight departs on April 5th and returns on April 8th, but only that the flight is from Copenhagen Airport (CPH) has been disclosed (but SAS does say it’s a few hours in the FAQs). The only details are:

  • Only EuroBonus members can sign up
  • Tickets can only be purchased with EuroBonus points
  • One roundtrip ticket costs 30,000 points
  • The ticket price includes the round trip, in-flight meals (optional), and some extra treats. Please note that if you choose SAS’ partner hotel for accommodation, that is not included in the ticket price. You will need to pay for this with a credit card upon arrival.
  • More info about accommodation and activities will follow

Paul Verhagen, EVP & Chief Commercial Officer at SAS, said:

I am thrilled about this innovative concept, and I am confident that, just like me, a lot of travelers are excited by the idea of an unknown destination. The prospect of embarking on an adventurous and mysterious journey with fellow enthusiasts, finding new connections and friendships along the way, is truly exciting. SAS equals trust and quality and promises our passengers an adventure that will bring their travel experience to a new level. These are not just trips; they are extraordinary journeys that will stay with you for a lifetime.”

Over 1,000 members have signed up to date and the window to register closes today. Passengers will be randomly selected for this unique experience. More frequently asked questions can be found here.

Anthony’s Take: I’m too much of a planner to be able to enjoy an experience like this one. I like all of the details and to be able to choose things on my own. This is a fun concept and I hope that it’s well executed by SAS.

(Image Credits: SAS.)

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