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Mr. C Beverly Hills will rebrand as a Hilton property on August 4th. The iconic, Rodeo-drive hotel will become the Cameo Beverly Hills (and eventually part of LXR Hotels & Resorts).
The hotel will undergo a $25 million renovation to add amenities and refresh guest rooms, the lobby, pool, fitness center, and meeting spaces. When that’s completed (expected in 2025), it will join Hilton’s LXR Hotels & Resorts. There are currently around a dozen of these hotels globally including another in Los Angeles and the one I recently stayed at in Las Vegas (full review here).
Richard J. Stockton, President and Chief Executive Officer of Braemar Hotels & Resorts Inc. said:
The transformation of this iconic hotel fills a desirable niche in the Beverly Hills lodging market. We look forward to realizing enhanced financial performance from this property as a result of our significant investment and new partnership with Hilton.”
Starting tomorrow, the hotel will be bookable on Hilton’s website and will join Hilton Honors so that members can earn and redeem points.
Anthony’s Take: I fell in love with the Crockfords (part of LXR) in Las Vegas and the brand in general. I look forward to checking out more locations and maybe this one in the future.
(Image Credits: Mr. C Beverly Hills.)
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