Global Airlines and Laurent Perrier Announce Partnership

by Anthony Losanno
Global Airlines

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Global Airlines is a British startup that is looking to fly longhaul, international flights from London Gatwick Airport (LGW). The carrier recently acquired an Airbus A380 and then announced last month that its purchasing three more. While the airline has a plane and a loyalty program, it does not yet have gates or slots to permit it to fly from London to New York, Los Angeles, or wherever else it plans. Press releases make it sound like these are imminent. While it waits on those necessary details, it has signed a champagne partner in Laurent Perrier.

A joint announcement released today states that “Laurent Perrier Champagne will be the premier champagne on all Global Airlines Transatlantic flights” starting in 2024. The historic champagne house is working with the team at the airline to provide a selection of their products on the A380. From the release, the team will be trained to serve them properly along with canapés.

Global Airlines Laurent Perrier

Global Airlines CEO and founder, James Asquith, commented:

A great champagne is a huge part of an amazing onboard experience and I am delighted that Laurent Perrier have agreed to be our partners. It is a brand that is known the world over, and our intention is to offer LP brands to passengers across our 3 cabins, and, if we can make it work, that absolutely includes in economy. We are committed to providing the best food and beverage offer on Transatlantic services and more exciting announcements on this are in the pipeline.”

Laurent Perrier and Global Airlines previously partnered for the carrier’s launch event with the champagne being exclusively served.

Anthony’s Take: Media outlets and other bloggers have raised an eyebrow over Global Airlines’ ambitious launch plans. The airline is moving in the right direction with aircraft, a loyalty program, and starting partnerships with brands like American Express and now, Laurent Perrier. But, it has a long way to go before it’s flying passengers. I’ll be watching the carrier and reporting back on future updates.

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