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Alaska Airlines announced today that it’s adding Best Day Brewing’s Kölsch as the first non-alcoholic beer to join the airline’s premium beverage offerings. Passengers seek more choices (including non-alcoholic ones), and Alaska is responding with this new premium Kölsch.
First Class and Premium Class guests will be able to enjoy Best Day Brewing Kölsch without charge and it can be purchased in the Economy cabin on flights that offer full-beverage services. Best Day Brewing holds the title of the number one selling non-alcoholic Kölsch in the United States. It’s described as “a crisp and refreshing experience, featuring a toasty malt character and lighter hoppiness with 55 calories per can.”
Todd Traynor-Corey, Alaska Airlines’ Managing Director of Guest Products, said: We are always looking for healthier food and beverage options that allow our guests to maintain their lifestyles without sacrificing the taste or quality of the product they’re consuming. Best Day Brewing achieves that with its craft non-alcoholic beers founded right here on the West Coast.”
Interestingly, the sale of non-alcoholic beers has surged over the past few years. The category has grown 31% each year for the past four years and 94% of non-alcoholic beer consumers also continue to buy beer, wine, and spirits.
Anthony’s Take: I’m not a beer drinker, but it’s great to see airlines expanding their premium offerings (both alcoholic and non-alcoholic). This is a nice onboard addition.
(Featured Image Credit: Alaska Airlines.)
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