Wyndham Launches An Upscale Extended Stay Brand

by Anthony Losanno
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Wyndham Hotels & Resorts is expanding into the upscale extended stay segment with the rebranding of a portfolio of 11 hotels as WaterWalk Extended Stay by Wyndham. This is the 25th brand in Wyndham’s portfolio with locations in key markets such as Tucson, Jacksonville, and Wichita.

Chip Ohlsson, Chief Development Officer, Wyndham Hotels & Resorts, said:

In the last year, guest demand for the extended stay segment reached record highs, which has been underscored by demand from owners and developers looking for new opportunities to partner with Wyndham. Our vision is to offer the industry’s most robust portfolio of extended stay brands and the addition of WaterWalk marks an important step in that direction—helping ensure we have an offering in every segment, for every owner and for every guest.”

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WaterWalk was founded by the late Jack DeBoer (he also created Residence Inn and Candlewood Suites). It’s positioned squarely in the upscale segment, WaterWalk offers an alternative to the traditional extended stay experience with its LIVE|STAY model. STAY units are fully furnished while LIVE units are unfurnished. Both options offer guests choices in being able to stay there in a turnkey manner or being able to bring in their own furniture and make it their own.

WaterWalk’s current portfolio consists of 11 hotels throughout the US. This is Wyndham’s third extended stay brand as it joins ECHO SuitesSM Extended Stay by Wyndham and Hawthorn® Extended Stay by Wyndham. Extended stay brands are gaining popularity and other hotel groups are adding their own brands. Both Hilton (more here) and Hyatt have announced new brands in the past year (more here).

Anthony’s Take: I like the flexibility in being able to rent a furnished or unfurnished extended stay space. This market has definitely heated up and it seems like a lot of future development is still in the works for this segment.

(Image Credits: Wyndham Hotels & Resorts.)

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