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In the latest hotel trend, each of the major players are launching or acquiring budget, extended stay hotels. Hyatt recently announced Hyatt Studios (read more here) and Hilton announced during its Q1 earnings call that it would be launching a new extended stay brand soon. These budget brands offer hotel owners high margins as they do not offer the amenities and carry the overhead for those of full-service or luxury hotels.
Marriott is adding its 31st brand to its ever-growing portfolio. City Express is a Latin-American hotel chain that has 150 hotels in Mexico, Chile, Colombia, and Costa Rica. One of its hotels is pictured above (photo credit: City Express). The portfolio consists of five brands, including: City Express, City Express Plus, City Express Suites, City Express Junior, and City Centro. This will represent an additional 18,000 rooms being added to Marriott.
This deal cements Marriott’s place as the world’s largest hotel chain and also makes it the largest in Latin America and the Caribbean.
Marriott CEO, Anthony Capuano commented:
With City Express by Marriott, we will be providing our customers with more choice through a new, approachable, moderate-priced offering, increasing opportunity for owners and franchisees as well as associates.”
City Express’ loyalty program, City Premios Rewards, will fold into Marriott Bonvoy® later this year. Members will have the option to earn and redeem points then.
Anthony’s Take: I doubt that I will ever stay in any of these hotels, but as I always say, more choice is a good thing. Marriott continues to grow and swallow up smaller chains. This will be a great add for those traveling to the 75 cities served in Mexico or the other three countries with City Express’ properties.
(Image Credits: Marriott.)
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