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A new Cheval Blanc luxury hotel was being planned for a future opening in Beverly Hills. Those plans have been squashed after Beverly Hills residents voted against the hotel’s opening.
LVMH Moët Hennessy Louis Vuitton conceded defeat Friday after residents voted against the proposed Cheval Blanc hotel. The nine-story hotel’s construction would have required that four buildings be demolished and more than 5,000 truckloads of debris would have had to be removed along Beverly Drive and Rodeo Drive.
Supporters of the hotel said taxes and other revenue generated would have equaled around $800 million over 30 years for Beverly Hills. Critics said the hotel would obstruct views and contribute to additional traffic on the roads.
This would have been the first Cheval Blanc hotel in the United States. Cheval Blanc means white horse in French and the hotels that carry this name are uber-luxury boutiques. There are currently five other properties in Paris, St. Barth, the Maldives, St. Tropez, and Courchevel.
(Photo Credits: LVMH.)
Anthony’s Take: It’s surprising that the world’s richest man, Bernard Arnault of LVMH, was not able to get this project approved. The hotel would have drawn its fans as the Cheval Blanc collection has in certain elite circles globally. We’ll see if LVMH shops for a new location.
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