It’s About Time: United Airlines Releases New Safety Video

by Anthony Losanno
United Safety Video

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Safety demonstrations are required before takeoff. These used to be performed live by flight attendants as they showed passengers how to use a life vest, an oxygen mask, and what to do in the event of emergencies. Seatback entertainment changed this on most aircraft and airlines around the world show safety videos to inform passengers of procedures. Some of these are funny, some are quirky, but they all get the point across. United Airlines has been running the same one for many years. I’ve memorized it and know when there will be runners, bagpipes, and more. The airline announced today that it is releasing a new safety video on May 25th, but it’s available to watch now.

The new video was filmed inside a life-sized, airplane-inspired sequential reaction machine. The concept began in June 2023 and United worked with the Federal Aviation Administration (FAA) on its development from October 2023 through March 2024 when it was approved.

United describes it as:

The new video – titled ‘Safety in Motion’ – follows a ball as it makes its way through the sequential reaction machine, rolling and bouncing through airplane-inspired set-ups that include chutes, a snack cart and drink cup, seatbelts, windows, seats, directional signage and more as real United employees demonstrate key safety procedures.”

The airline shared some interesting facts about its production:

  • There are 171 customized versions of the safety video were needed to accommodate United’s eight different aircraft types and 20 various seat configurations on those aircraft in 18 languages
  • There are 12 individual contraptions that the ball passes through in the machine
  • The video features 17 employees including flight attendants, pilots, customer service agents, ramp service, tech operations, the network operations center, and reservations
  • More than 1,000 real dominoes were used
  • The 100-year old song, “Rhapsody in Blue” by George Gershwin, has been United’s theme song for years and it’s included here.

Sasha Johnson, Vice President of Corporate Safety at United, said:

Safety is the foundation of everything we do at United. Safety starts with being prepared. We have ongoing, rigorous safety training for our crews. And we also make sure our customers know what to do in the event of an emergency. We are proud that our new safety video empowers passengers by giving them information and clear instructions.”

Anthony’s Take: I’m happy that there is a new safety video coming soon on United aircraft. The current one is past its prime and was due for an update. I look forward to seeing it on a flight in the near future.

(Featured Image Credit: United Airlines.)

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