Frontier Adds “European Business Class” Option With Its UpFront Plus Seating

by Anthony Losanno
Frontier UpFront Plus

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If you’ve ever flown Business Class within Europe, you know what you’re getting. The seats aboard the aircraft are standard Economy Class with the middle one blocked. Frontier is adding this option in the first two rows of its fleet with what it’s calling “UpFront Plus.”

With the addition of UpFront Plus, Frontier will offer four different seat options. These include:

UpFront Plus

  • Blocked middle seat for more elbow room
  • Extra legroom and comfort
  • Quick exit with seats located in the first two rows of the aircraft
  • First to get inflight service

Premium

  • Extra legroom and comfort

Preferred

  • Quick exit with seats located towards the front of the aircraft

Standard

Beginning yesterday, passengers are now able to upgrade to UpFront Plus seating for flights departing on or after April 10th. UpFront Plus seating upgrades will be available starting at $49 per passenger, per flight segment for travel between April 10th and April 30th *when purchased by March 20th).

Frontier Plane

Frontier has obviously noticed the huge surge in premium leisure travel and is doing what it can to satisfy some of that demand. While this is a weak competitor to Spirit’s Big Front Seats™, it’s an attempt to offer something differentiated. I can see passengers opting for the extra room when flying Frontier.

Anthony’s Take: I’ll stick with flying Delta, United, and Spirit. European Business Class is not the greatest experience and this is more marketing copy than anything that will greatly enhance the flying experience.

(Image Credits: Frontier Airlines.)

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