Do Meals in Cardboard Boxes Sound “Upmarket”? Air France Thinks So.

by Anthony Losanno
Air France Boxed Meal

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Air France is changing up its short-haul Business Class catering with new meals in cardboard boxes. While I’m sure the meals will be tasty (Air France’s catering usually is), a boxed meal doesn’t seem as luxe as a plated service.

KLM Breakfast

The French carrier has rolled out meal boxes (similar to what KLM offers and pictured above) in partnership with Servair Corporate Chef François Adamski, Bocuse d’Or and Meilleur Ouvrier de France. The airline’s menu will change throughout the day. On flights departing before 10:00 AM, sandwiches filled with smoked salmon and cream cheese with dill on white bread and a breakfast pastry will be served. After 10:00 AM, customers will receive signature sandwiches such as smoked paprika chicken and tarragon vegetables on granary bread accompanied by French sweets and desserts such as a calisson, a cannelé, or a tropézienne.

The menus will rotate monthly, and Chef Adamski has created easy-to-eat sandwiches for short flights that use local and seasonal produce, meat, poultry, and dairy products of French origin, PDO cheeses, and fish from sustainable fisheries.

The meal boxes and the food waste inside are sorted on board and the boxes are subject to methanization (a biological process in which organic matter is broken down in order to be recycled into energy) for reprocessing purposes.

Anthony’s Take: I’m sure that the boxed meals will taste good, but this seems an effort more to cut flight attendant service time and possibly cost versus looking to take the meals more upmarket.

(Featured Image Credit: Air France.)

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Christian February 3, 2024 - 11:29 am

To be reluctantly fair the boxes do look pretty tasteful for well – cardboard boxes.

Sam February 3, 2024 - 11:35 am

This is only for flights within Metropolitan France. Flights to all other mid haul markets will not see any changes to business class catering. This is an improvement over what is served on flights within France today (essentially a snack basket).


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