Brussels Airlines and Tomorrowland Unveil Augmented Reality Livery

by Anthony Losanno
BRU Amare 2

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Brussels Airlines and Belgian electronic dance music (EDM) festival, Tomorrowland, have unveiled an impressive augmented reality livery (the world’s first) on a new Airbus A320neo. The livery was presented to press and employees at an event in Brussels Airlines’ Maintenance and Engineering hangar at Brussels Airport (BRU).

The aircraft has been named Amare. It’s the first ever to feature augmented reality in its livery. When scanned through social media apps like TikTok and Instagram, the bird comes to life. A story unfolds around a magical creature named Amare, which symbolizes unity and transcending time and space. The livery’s design took around 15 months to complete with the feathers of the bird and the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.

BRU Amare Maiden Flight

Brussels Airlines and Tomorrowland have partnered since 2012. The two have been offering special flights for years with a clubby vibe to get festival-goers in the mood to party. Tomorrowland is handling the experience inside the aircraft as well with augmented mood lighting and a special sound system. Amare took its maiden flight today between Brussels Airport (BRU) and Tenerife South Airport (TFS).

BRU Amare 1

Dorothea von Boxberg, CEO of Brussels Airlines, said:

Brussels Airlines has been a proud partner of Tomorrowland since 2012 and I am happy to announce that we will extend this partnership until 2028. We have many things in common such as the passion to explore the world and connecting cultures, but also the awareness of our environmental footprint and our willingness to take the necessary steps to reduce our impact. These shared values make this partnership such a success.”

Anthony’s Take: Augmented reality has shown up in games, ads, and now airplane liveries. I love the fun experiences that it provides and hope to someday get to see this aircraft.

(Image Credits: Brussels Airlines.)

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