New Promo: JetBlue with LUV Takes on Southwest With Bonus Points and Status Matches

JetBlue is out with a new promo today and it goes right through Southwest’s heart. Starting today, JetBlue is offering TrueBlue members 5,000 bonus points for every roundtrip they book on any of the 35 routes that overlap with Southwest. Also, Southwest A-List and A-List Preferred members can now status match to JetBlue’s TrueBlue Mosaic 2 for three months through JetBlue’s Match to Mosaic program.

To earn the bonus 5,000 TrueBlue points per flight, members must book today through tomorrow. Flight dates run from April 12th through June 19th. JetBlue is pushing back against Southwest’s recent suicidal policy changes and trying to win over its flyers with the most legroom in coach, free and unlimited Wi-Fi and seatback entertainment at every seat.

Sample routes include:

• Boston Logan International Airport (BOS) to/from Denver International Airport (DEN)
• Buffalo Niagara International Airport (BUF) to/from Los Angeles International Airport (LAX)
• Chicago O’Hare International Airport to/from New York John F Kennedy International Airport (JFK)
• Fort Lauderdale-Hollywood International Airport (FLL) to/from San Juan’s Luis Muñoz Marín International Airport (SJU)
• Orlando International Airport (MCO) to/from Nassau’s Lynden Pindling International Airport (NAS)

JetBlue is also permanently increasing its status match offer for Southwest members. Starting today, Southwest A-List and A-List Preferred members will earn Mosaic 2 for three months through JetBlue’s Match to Mosaic program. This can be extended through the end of 2026 once the tile challenge is completed.

Mosaic status offers some valuable perks. Those granted to Mosaic 1 and 2 members are above.

Terms & Conditions:

• TrueBlue members booking roundtrip JetBlue flights on April 4 or April 5, 2025, for travel between April 12 and June 19, 2025, on any of the following nonstop routes will earn 5,000 TrueBlue bonus points per roundtrip.
• Eligible Routes: ALB–FLL, ALB–MCO, BDL–FLL, BDL–JFK, BDL–MCO, BDL–PBI, BDL–RSW, BDL–SJU, BDL–TPA, BNA–BOS, BOS–BUF, BOS–DEN, BOS–ISP, BUF–FLL, BUF–JFK, BUF–LAX, BUF–MCO, BUF–PBI, CUN–MCO, DCA–FLL, DCA–MCO, FLL–ISP, FLL–MBJ, FLL–PVD, FLL–RDU, FLL–SJU, ISP–MCO, ISP–PBI, JFK–ATL, JFK–BNA, JFK–DEN, JFK–MSY, JFK–ORD, JFK–PVD, JFK–TPA, MBJ–MCO, MCO–MHT, MHT–FLL, MHT–RSW, MCO–NAS, MCO–PUJ, MCO–PVD, MCO–RIC, MCO–SJO, MCO–SJU, PBI–PVD, PVD–RSW, PVD–SJU, PVD–TPA, SJU–TPA
• Qualifying flights must be purchased and flown by the TrueBlue member within the specified booking and travel windows.
• TrueBlue number must be included at the time of booking and maintained in booking through the flight.
• Only paid roundtrip flights are eligible; bookings that include any portion of a TrueBlue points redemption—including award flights and/or Cash + Points—do not qualify.
• 5,000 TrueBlue bonus points will be awarded for each eligible roundtrip flown and will be posted to the member’s TrueBlue account within six weeks after qualifying flights have been completed.
• Offer is limited to the eligible routes listed above, flown in either direction (e.g., ALB-FLL-ALB or FLL-ALB-FLL), and must be booked as a roundtrip booking on a single itinerary.
• Only one 5,000 TrueBlue points bonus will be awarded to each TrueBlue member per roundtrip itinerary, regardless of the number of otherwise eligible segments flown; connecting itineraries that combine more than one eligible route (e.g., BUF–BOS–DEN) on a single booking will earn a single 5,000-point bonus, not multiple bonuses per booking.

Anthony’s Take: The shade is real, but so is a valuable opportunity for TrueBlue members to earn bonus points and Southwest elite members to defect after the carrier’s disastrous decisions.

(Image Credits: Southwest and JetBlue.)