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W Hotels are one of Marriott’s 30+ brands. The group came over as part of the Starwood Preferred Guest acquisition and it’s recently been seeing a good amount of expansion and renovation as it looks to move from its 90s club kid vibe to something sexy yet accessible for a new generation of travelers. The latest location just opened in Edinburgh, Scotland and it looks pretty darn cool.
The W Edinburgh offers a rooftop deck with 360-degree views and a Sound Suite recording studio, which is a first for the UK and the second in Europe. It allows musicians, podcasters, DJs, and artists a space to create and record. The hotel is located in the St. James Quarter, which is a newly revitalized neighborhood in the city center with lots of retail, entertainment, and dining options for guests.
George Fleck, Vice President and Global Brand Leader of W Hotels, said:
The unveiling of W Edinburgh not only signifies our exciting entry into Scotland, but it also proudly marks our second property and continued expansion in the United Kingdom. Our bold approach to luxury hospitality, complemented by culture-driven programming, and cutting-edge design will surely infuse the city with a playful, yet refined ambiance. W Edinburgh invites locals and global travelers alike to explore the city through the brand’s distinct lens.”
The hotel is spread across three buildings: the Ribbon Building, James Craig Walk, and the Quarter House. It has 199 rooms (including 45 suites). The 12-story Ribbon Building features a striking façade and the interiors pay homage to elements of the coastal city built on volcanic rock. Elements of fire and water as well as charred wood paneling in many of the public areas, copper touches including a fringe ceiling, and volcanic rock around the Welcome Desk all fit this theme. The W Lounge bar offer nods to local thistle and woad blue tones.
The top floors of the hotel will offer panoramic terraces, the country’s first SUSHISAMBA, and a Brazilian-inspired speakeasy named João’s Place.
Anthony’s Take: I like the W brand. I think this is partially because I spent a lot of my travels at its hotels around the world and even though I shook my head at some of its attempts to be cool, it has always been a place of comfort. This is especially true of the W Hoboken where I’ve stayed over two dozen times (review here). I’ve never been to Edinburgh and would love to check this hotel out in the future.
(Image Credits: Marriott.)
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