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Singapore Airlines announced today that its revamping its Premium Economy Class in-flight offerings with a new selection of food and beverage choices and a new amenity kit starting on March 31st. The carrier has long been known to provide a pleasant experience and new additions will make it even more enjoyable to fly.
New Dining Options
Passengers will be welcomed on board with a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. A menu will be presented to outline all of the food and beverage offerings for the flight. Meals will be served on new, custom-made porcelain Premium Economy Class dishes.
Over 200 new appetizers, main courses, and desserts are planned in this expansion of the Premium Economy Class meal options. Premium Economy Class meals will consist of a appetizer, main course, bread, dessert, and cheese and crackers. These will all be served on a full-sized tray.
New bread choices include croissants for breakfast or garlic bread rolls for lunch and dinner. New appetizers include Garlic Roasted Prawns with Smoked Aioli and Patatas Bravas, Broccoli Salad with Hot Smoked Salmon, and seasonal variations of Japanese Cold Noodles with Soba Sauce.
Two main course options, either international or Asian cuisine, will be offered on every flight. Highlights include Beef Bourguignon served with Potato Gratin, Bak Chor Mee (Minced Pork Noodles), and Thai-Style Crab Curry. Customers may also choose from an expanded Book the Cook menu, which offers up to 20 other dishes. These must be pre-ordered at least 24 hours before departure. This includes Singapore Style Seafood Hor Fun, Chicken Biryani, Slow Braised Lamb Ragout, Sake Teriyaki, and plant-based dishes such as Mushroom Eggplant Meatballs.
For dessert, passengers will be offered Chocolate Feuilletine Cake, Mascarpone Cream Cake, and Apple Crumble Cheesecake. A selection of new wines as well as Peppermint and Chamomile teas, and hot chocolate from Cadbury have been added to the non-alcoholic beverage selection.
New Premium Economy Class Amenity Kits
Singapore Airlines has partnered with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products for its new amenity kit. The kit is made from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper fabric. The kits include eyeshades and slippers made from recycled PET material, and a lip balm packaged in biodegradable material. Dental kits and moisturizers will continue to be offered in the lavatory.
Singapore Airlines’ SVP of Customer Experience, Yeoh Phee Teik, said this about the changes:
At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalized and world-class in-flight experience. Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”
Anthony’s Take: I am a huge fan of Singapore Airlines and cannot wait to fly the carrier again in August (in Business Class). Singapore is stepping up Premium Economy to make it an industry leading product like its other cabins.
(Image Credits: Singapore Airlines.)
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