Hilton Acquires Graduate Hotels® Portfolio

by Anthony Losanno
Graduate Chapel Hill

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Hilton has reached an agreement to acquire the global portfolio of Graduate Hotels® for $210 million. Each hotel is based near a university and offers travelers a chance to be immersed in the unique character of the area and the school.

The brand launched in 2014 has grown to span the United States and the United Kingdom with 33 locations in Ann Arbor, Knoxville, Berkeley, Chapel Hill, Palo Alto, State College, Oxford, Cambridge, and many other college towns. New hotels are opening soon in Austin, Auburn, and Princeton.

Graduate State College

Chris Nassetta, President and CEO of Hilton, said:

Adding Graduate Hotels to our portfolio of award-winning brands accelerates our expansion in the lifestyle space by pairing an existing much-loved brand with the power of Hilton’s strong commercial engine to drive growth. We have long had a high bar for adding brands to our portfolio, whether organically or through acquisition, and Graduate will be another driver of growth for us, presenting a unique opportunity to serve more guests in more sought-after destinations. With thousands of colleges and universities around the world, we believe the addressable market for the Graduate brand is 400-500 hotels globally.”

Hilton now has a portfolio of more than 7,500 hotels worldwide. Graduate Hotels® will join Hilton’s lifestyle portfolio alongside brands like Canopy by HiltonCurio Collection by HiltonTapestry Collection by HiltonTempo by Hilton and Motto by Hilton.

Graduate Knoxville

Anthony’s Take: I love the concept of these hotels for families visiting students and alumni heading to sporting events. Under the Hilton umbrella, guests will have access to all that comes with being part of a huge loyalty program.

(Image Credits: Hilton.)

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