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Subway® is running a unique contest where fans can register for a chance to travel to Utqiaġvik, AK, between October 9th and 13th and receive one million Subway MVP Reward points. Ten winners will be selected for this trip and will be eating Subway® for quite some time with that many points.
Ten selected MVP Rewards members will win up to $1,000 in travel costs, a two-night stay at the Top of the World Hotel in Utqiaġvik, one million points, and top-tier status in Subway’s loyalty program. Winners will need to make the trek and then prove it by posting a photo to Instagram standing underneath Utqiaġvik’s famous Whale Bone Arches and tagging @Subway to collect their hard-earned points.
This is just the latest buzz from Subway®. Earlier this year it announced the Subway® blimp (more here) and ran another contest where one fan agreed to change their name to Subway earlier this year to eat and be called Subway for life.
Anthony’s Take: This looks like an exciting trip and a good way for Subway® to promote its new loyalty program.
(Image Credits: Subway.)
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