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Wyndham Rewards® has been named the Best Hotel Loyalty Program by the USA Today 10Best Readers’ Choice Awards for the sixth consecutive year. The program has 103 million enrolled members, which is nearly half of the check-ins in the US.
Nominees in the 10Best Readers’ Choice Awards are compiled by a panel of industry experts. Winners are chosen based on reader votes over a four-week period.
I know little about the Wyndham Rewards® program and honestly had to look up the list of brands in the portfolio. Wyndham operates 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. This represents over 9,100 hotels globally.
I can’t say that I have stayed at any of these in the past 20 years, but I can see the appeal of the loyalty program as it offers quick ways to earn free rooms (members always get 1,000 points per stay) with redemption rates starting at 7,500 points (and discounted rooms available for as little as 1,500 points). This means that it’s possible to get a free night in as little as eight paid stays. You can’t say the same is true of most Hilton, Hyatt, or Marriott properties. But, to be fair, the portfolio being offered here is much lower end than any of those chains.
Dana Rosenberg, SVP of Marketing at Wyndham Hotels & Resorts, said:
No other hotel rewards program is as simple, generous and offers more redemption options than Wyndham Rewards. Year after year, our program gets stronger and stronger – driven directly by the loyalty of our more than 100 million enrolled members, dedicated franchisees and strategic partners, who helped make this win possible.”
Anthony’s Take: I’m not too familiar with the Wyndham Rewards® program, but some quick research shows why it got the win. It’s easy to earn and redeem hotels and these properties are budget friendly (appealing to a wide audience).
(Featured Image Credit: Wyndham.)
(Brand Image Credit: AAA.)
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