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Ben at One Mile at a Time and Gary from View from the Wing both reported on last night’s Saturday Night Live Southwest Airlines skit around the airline’s holiday meltdown. Ben gave his take and thought the sketch was “a little bit funny” while Gary thought it was “really funny.” I’m somewhere in between.
I’ve only flown Southwest once (about ten years ago) and that was enough. I don’t like lining up in sequential order. I like having an assigned seat. And, I want a business or first class cabin. Southwest does not meet my needs and therefore I don’t fly them.
The skit highlights the issues that Southwest faced around the holidays. It specifically calls out the following:
- Southwest lost $800 million in revenue (this is a huge loss)
- It’s being investigated by the FAA
- It is upgrading its computer systems (not to 2008 Dell computers as the sketch says)
- It will address baggage handling (not through random color coding)
- It goes on to show Southwest lacks lounges
I don’t agree with the end of the skit that says, “you bought a Southwest ticket, you obviously don’t respect yourself, so why should we?” Southwest fills the needs of many in the US and will bounce back.
Anthony’s Take: Southwest suffered a huge meltdown over the holidays. It will take time for passengers to trust them again and many will wait to see what upgrades are actually made to its infrastructure and operations. I’ll stick with Delta and United.
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