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Spring Break starts this weekend and United Airlines has released some interesting statistics around Gen Z travelers and their preferences this year. Destinations like South Beach and Jamaica are out while places like London and Tokyo are driving Spring Breakers.
Gen Z makes up those currently aged 18 to 26. They are digital natives and think differently on a host of issues and trends. More than 30% of them are heading to international destinations this year (this is up 32% compared to 2019). London and Tokyo are the top international spots in Europe and Asia for these travelers. The number of vacationers headed to London almost equals those going to Fort Lauderdale. Orlando, Cancun, and Las Vegas still make up the top three booked spots, but the numbers aren’t growing as quickly as far-off locales. With Miami Beach cracking down on Spring Break, this seems like a good year to go elsewhere.
United Airlines expects to fly 21 million passengers between March 8th and April 21st. This represents a 10% increase over 2023. March 22nd will be the busiest day with over 500,000 people in transit.
To encourage even more young travelers, United is even offering a 5% discount through September 30th (more here). I don’t know of any other US carrier offering a similar promotion.
Anthony’s Take: It’s great that Gen Z is venturing outside of the normal Spring Break hotspots. I wish that I would have started traveling internationally at a younger age. It’s a big world, go see it.
(Featured Image Credit: United Airlines.)
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