Avianca Launches Subscription Options for Business Travelers

by Anthony Losanno
Avianca Plane

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Avianca is the second largest airline in Latin America. It has been around for over 100 years, flies to 64 cities across the Americas and Europe, and is a member of Star Alliance. The Colombian airline recently partnered with Caravelo (a company that builds subscription plans for airlines) to introduce its Avianca Impresas program for business travelers (it will be launching later this year).

Avianca is not the first airline to have a subscription plan as Alaska Airlines offered one last year and Wizz Air announced one earlier this month (as reported by Your Mileage May Vary). This program differs in that it targets corporate travelers, but doesn’t require employers to have to commit to a contract amount in order to get discounted airfare. The biggest benefit seems to be an undisclosed discount (Europe is excluded) and that travelers can make unlimited changes to the time or date of the flight.

Avianca Benefits

There are four levels to choose from (these are based on the number of travelers and seem to offer the same benefits):

  • Access 10: 1-10 travelers ($10 per month or $96 annually)
  • Access 25: 11-25 travelers ($25 per month or $240 annually)
  • Access 50: 26-50 travelers ($50 per month or $480 annually)
  • Access 100: 51-100 travelers ($100 per month or $960 annually)

Anthony’s Take: I’m a sucker for subscription models with everything from CVS to Panera having me as a member. If one of my preferred carriers offered this option, I’d likely join. We’ll see if Caravelo makes any more inroads with US carriers.

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