Why Has Frontier Registered “Frontera” With the US Department of Transportation?

by Anthony Losanno
Frontier Airlines Plane

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Frontier Airlines has registered the trade name “Frontera” for use in airline’s operations and gotten approval from the United States Department of Transportation (DOT). Frontera means border or frontier in Spanish. Could the low-cost carrier be looking to make a play to fly to Latin America?

No details have been released by Frontier Airlines as to its plans for the registered name. Lucky at One Mile at a Time notes that Frontier has grown and continues to add more flights to and from San Juan’s Luis Muñoz Marín International Airport (SJU). With a large, Spanish-speaking population, Frontier could use Frontera to market to these passengers.

Anthony’s Take: We’ll have to wait for Frontier to spill the beans on its plans for using Frontera in future marketing of the airline. I think Lucky might be onto something with the Puerto Rico play.

(Featured Image Credit: Frontier Airlines.)

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