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Canada’s number two airline, WestJet, just announced that it is absorbing its low-cost carrier brand, Swoop Airlines. Swoop was introduced only five years ago to compete with Flair Airlines. It will now become part of the WestJet brand.
The decision to fold Swoop into WestJet came through pilot negotiations that garnered a streamlined operation and an agreement that will result in a 24% pay increase in the next four years. As reported by the CBC, WestJet announced that it will fold Swoop into the WestJet brand by October 28th.
WestJet’s CEO, Alexis von Hoensbroech, said in a news release:
The WestJet Group is confident in the outcome of this negotiated decision and the path forward to integrate Swoop into WestJet’s operations. This integration will enhance our ability to serve a broader spectrum of guests. Instead of only 16 aircraft serving the ultra-low-cost market, each aircraft, in our 180-strong fleet, will offer ultra-affordable travel options through to a premium inflight experience.”
It was not released whether WestJet would be cancelling any routes.
Anthony’s Take: I’ve never flown Swoop, but did fly WestJet and appreciate its partnership with Delta Air Lines. Hopefully, this will not result in too many routes being cut.
(Image Credits: WestJet.)
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