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Westin Hotels & Resorts is known in the Marriott portfolio as the place to go for a good night’s rest. A huge part of this has been attributed to its Heavenly® Beds. The next-generation Heavenly® Bed is rolling out after extensive collaboration with leading sleep experts, Westin associates, and guests.
The sleep sector is booming and expected to grow by over $400 billion through 2028. Westin has made significant investments here including testing thousands of products, hosting consumer focus groups and property listening sessions, and researching the evolution of sleep comfort and technology.
The next-generation Heavenly® Bed includes a plush-top mattress with an innovative silver fiber weave and layers of temperature-regulating gel-infused memory foam. All bedding has been upgraded to hypoallergenic materials and the previous all-white aesthetic is being released with a new charcoal blanket and full-frame piping on pillowcases to provide “a warm residential feel and cloud-like appearance.” Additional design updates include sateen linens with natural matte finish. The bed skirt and bolster pillow have been removed to modernize the overall look and feel.
The new bed plays a key role in the brand’s Six Pillars of Well-Being. These are Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Guests will soon find the next generation Heavenly® Bed and bedding, which includes the mattress, linens, signature blanket, firm and soft pillows, duvet cover, and insert across the brand’s hotels. These are also available for purchase in the Westin Store.
Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand at Marriott International, said:
An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world. In a culture that has long glorified busyness and productivity, Westin knows that a good night’s sleep is paramount to guests’ overall well-being, which is why our iconic Heavenly Bed has resonated with travelers for decades. Understanding the devoted fanbase the legacy bed has garnered over the years; our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”
Anthony’s Take: I have loved the Westin Heavenly® Bed for years and can’t wait to check out the next generation. Westin as a brand is looking to reinvigorate its image and the bed plays a huge part of the brand’s ethos.
(Image Credits: Westin Hotels & Resorts.)
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1 comment
Gary Leff at View from the Wing wrote about this FOUR MONTHS AGO.
The linen is mostly polyester, cheaper, and the pillows brand-wide are now 100% polyester, which is a cost-cutting move. Hotels no longer have to carry feather pillows or any kind of alternative to polyester pillows, which feel like cotton balls. Some of the bed linen is entirely manmade. It’s more on par with the cheap linen at a Courtyard or Residence Inn, where housekeepers don’t have irons to get the sheets crisp.
Like eliminating toiletries for dispensers or eliminating mouthwash and newspapers, this is all about cutting brand standards to keep owners happy and flying the Westin flag.