Advertiser Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links below. This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers.
Last week, I wrote about how Turkish Airlines suspended its partnership with Rocketmiles over a Pride email sent with its logo on it. Rocketmiles issued an unnecessary apology, but Turkish still ceased its participation. Unlike Turkish Airlines, Lufthansa is standing as an ally for the LGBTQ+ community with its latest marketing campaign and the continued service of its Pride plane that debuted in 2022.
Lufthansa Airlines Pride marketing campaign entitled “The World Says Yes to You” has started. The campaign highlights three individuals working to support the LGBTQ+ community. These include Konstantinos in Athens and his “Queer Archive” events, exhibitions and festivals, Nuala, who runs a surf school for queer people in Brazil, and Brian, the president of the Gay Rodeo Association in the US.
Carsten Hoffmann, Head of Brand Experience at Lufthansa Airlines, said:
Lufthansa brings guests of all nations and cultures together and welcomes everyone on board regardless of gender, age, ethnic origin, religion, nationality, sexual orientation or identity. For queer people, however, traveling the world can often be associated with a feeling of discomfort: not everyone is welcomed everywhere with open arms. With our new Pride campaign, Lufthansa is celebrating people and places that embrace queer life. And, in doing so, we’re helping queer people discover such places and more, all around the world.”
Lufthansa also supports diversity with its Airbus A320 neo D-AINY. It’s been flying throughout Europe with the “Lovehansa” handle in rainbow colors since June 2022 to serve as “an ambassador for openness and commitment to people in their diversity.” The carrier is also one of the main sponsors of Frankfurt Christopher Street Day Parade this year.
Anthony’s Take: I love the rainbow touches and more importantly the support that Lufthansa puts behind its Pride initiatives. This is more than just adding rainbows, Lufthansa’s commitment to diversity can be seen here and with other initiatives throughout the year.
User Generated Content Disclosure: The Bulkhead Seat encourages constructive discussions, comments, and questions. Responses are not provided by or commissioned by any bank advertisers. These responses have not been reviewed, approved, or endorsed by the bank advertiser. It is not the responsibility of the bank advertiser to respond to comments.