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SAS is rolling out a new Business Class on all intra-Europe flights, including routes within Scandinavia, starting today. The launch has been met with strong bookings, confirming demand for a clearly defined premium product on shorter routes. It replaces SAS’ current Plus offering.
The new service delivers a travel experience aligned with international standards (and those offered by partners/investors Air France and KLM). It offers greater comfort, flexibility, and elevated service. Customers can expect premium dining served with glass and porcelain tableware, a dedicated cabin at the front of the aircraft, and blocked middle seats to ensure more privacy and space. Business Class travelers also benefit from priority services at check-in and boarding.
On the ground, SAS is expanding lounge access to complement the upgraded onboard experience. As I recently wrote about, starting today, around 35 additional lounges will be added across Europe and Scandinavia to give Business Class passengers access to approximately 60 lounges in total. Airports included:
- Northern Europe: Aalborg Airport (AAL), Bergen Airport (BGO), Billund Airport (BLL), Stavanger Airport (SVG), Helsinki-Vantaa Airport (HEL)
- UK & Ireland: Aberdeen Airport (ABZ), Edinburgh Airport (EDI), Manchester Airport (MAN)
- Southern Europe: Alicante-Elche Miguel Hernández Airport (ALC), Josep Tarradellas Barcelona-El Prat Airport (BCN), Bologna Guglielmo Marconi Airport (BLQ), Faro Airport (FAO), Gran Canaria Airport (LPA), Lisbon’s Humberto Delgado Airport (LIS), Adolfo Suárez Madrid-Barajas Airport (MAD), Málaga-Costa del Sol Airport (AGP), Malta International Airport (MLA), Milan Linate Airport (LIN), Naples-Capodichino International Airport (NAP), Nice Côte d’Azur Airport (NCE), Palma de Mallorca Airport (PMI), Venice Marco Polo Airport (VCE)
- Central & Eastern Europe: Gdańsk Lech Wałęsa Airport (GDN), Kraków John Paul II International Airport (KRK), Keflavík International Airport (KEF), Václav Havel Airport Prague (PRG), Tallinn Airport (TLL), Vilnius Čiurlionis International Airport (VNO), Wroclaw Airport (WRO)
Paul Verhagen, Chief Commercial Officer at SAS, said:
The strong early interest shows that our premium strategy resonates with customers. With the reintroduction of European Business Class, we are delivering the premium experience expected of a full-service European airline, backed by our focus on operational excellence and on-time performance.”
Anthony’s Take: By introducing this new product, SAS aims to strengthen its premium offering that extends from the airport lounge to arrival at a passenger’s final destination. I’m happy to see its return.
(Image Credits: SAS.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
