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Scandinavian Airlines (SAS) has made a change to its flight attendant dress code where they may now display their tattoos and wear sneakers.
Other carriers like KLM and Virgin Atlantic have loosened their tattoo policies over the past few years. I don’t have any issues with flight attendants showing their ink. SAS says that it is creating a “modern, inclusive and welcoming environment for all.” Its post on Instagram goes on to say:
Starting today, our team members can proudly display their tattoos and wear sneakers while in uniform.
This update to our uniform guidelines is part of our ongoing commitment to creating a modern, inclusive and welcoming environment for all. By further embracing individuality and comfort among our staff, we aim to enhance the overall experience and ensure everyone feels valued and welcome.”
Starting today, our team members can proudly display their tattoos and wear sneakers while in uniform! This change is a part of our commitment to a modern, inclusive, and welcoming environment. 🧑✈️ #flysas pic.twitter.com/eGvTAJ9Lsm
— SAS – Scandinavian Airlines (@SAS) July 1, 2024
Tattoos must be below the neckline and sneakers need to meet certain standards. This seems reasonable to me and that the carrier is aligning itself with the current norms.
Anthony’s Take: As someone who has tattoos, I take no offense to them. There are exceptions (hate speech), but they are also an expression of an individual and this is a welcome change.
(Featured Image Credit: SAS.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
1 comment
SAS has provided a budget-style experience for a while now, so I guess no big letdown here for pax who know what to expect.
Sneakers and tats don’t exactly scream “professionalism”, but it is what it is.