Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links below. This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
Air Canada is celebrating 60 years under its current name and with the bright red rondelle that adorns the tails of its aircraft. While the carrier began as Trans-Canada Air Lines in 1937, on January 1, 1965 it rebranded as Air Canada and adopted its instantly identifiable logo.
Air Canada was chosen as the new name because the airline wanted one that was bilingual and represented that it had become an international airline. The new logo was designed by one of Canada’s leading brand consultants at the time, the firm of Stewart, Morrison and Roberts.
In the summer of 1964, Air Canada’s iconic Maple Leaf surrounded by an open circle was chosen as the airline’s new identity. It has been updated twice since then, once in 1993 and the current version debuted in 2004.
Michael Rousseau, President and CEO of Air Canada, said:
Customers routinely tell us that no matter where they are in the world, as soon as they see the rondelle on an aircraft tail, they feel they are already at home. We take the responsibility of representing home to Canadians seriously, and we are immensely proud of the enduring longevity of such an iconic symbol.”
Anthony’s Take: Airline logos are a big deal to not only the carriers, but also their loyal travelers. There continues to be angst over the loss of United’s beloved tulip logo when it merged with Continental and adopted the globe. The maple leaf is iconic. Happy 60th, Air Canada!
(Image Credits: Air Canada.)
User Generated Content Disclosure: The Bulkhead Seat encourages constructive discussions, comments, and questions. Responses are not provided by or commissioned by any bank advertisers. These responses have not been reviewed, approved, or endorsed by the bank advertiser. It is not the responsibility of the bank advertiser to respond to comments.
Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
