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As the Sundance Film Festival celebrates another year in Park City, World of Hyatt® is once again the official travel sponsor and bringing with it a curated 72-hour itinerary designed to immerse members in the culture, creativity, and energy of Sundance like never before.
World of Hyatt® continues to position travel as a gateway to iconic cultural moments, unlocking VIP access and bespoke programming that place loyalty members at the heart of the action. For Sundance 2026, Hyatt has transformed 440 Main Street into a hub for cinematic storytelling, wellness, and after-hours experiences that reflect the brand’s hospitality portfolio and its growing focus on experiential travel.
Each day begins with wellness programming powered by Peloton. Morning classes are led by Peloton instructors including Yoga Flow with Zacharias Niedzwiecki on January 23rd and Pilates sessions with Emma Lovewell on January 24th and 25th. After wellness comes reflection, with guided meditations hosted by Headspace instructor Dora Kamau. These offer members a mindful reset before the festival’s screenings and events unfold.
Throughout the afternoons, World of Hyatt® brings its properties to life through sensory activations. Members can explore Alila Napa Valley’s “Scents of Sundance” with an expert perfumer, experience Aura Photography paired with Thai Milk Tea inspired by global Andaz properties, and engage in other touchpoints that showcase Hyatt’s boutique and luxury brands. Evenings feature playful nods to festival culture with a Sundance take on The Standard’s “Not Your Standard Bingo,” complete with guest hosts and standout prizes.
The programming also connects directly to the festival’s artistic core. On January 24th, World of Hyatt® will host an exclusive preview of “A Road Map to Happiness,” a new limited travel-focused series filmed at World of Hyatt® destinations. The following day, filmmakers and actors will convene for a conversation about how place, culture, and on-location immersion shape storytelling and authenticity on screen.
Once night falls, World of Hyatt® After Dark turns Main Street into a celebration space with surprise performances, inventive cocktails, and a festival atmosphere designed to keep the energy alive long after the final screening lets out.
Anthony’s Take: World of Hyatt® members can access the space and special events from January 23rd to 25th at 440 Main Street. Through Sundance, Hyatt is once again demonstrating how loyalty can unlock culture and unique experiences. I’ve never been to Sundance, but it looks like a lot of fun.
(Featured Image Credit: Hyatt.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
