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Marriott is continuing to expand the W brand with the opening of a new property in Budapest, Hungary. The W Budapest is housed in the historic Drechsler Palace. This was previously the home of the Institute of Ballet and is located on Andrassy Avenue (a UNESCO World Heritage Site), that’s considered the city’s most luxurious shopping street.
The W Budapest features 151 rooms (including 45 suites) as well as three restaurants, all influenced by Budapest’s rich history, creativity, and diversity.
George Fleck, Vice President and Global Brand Leader, W Hotels said:
The debut of W Hotels in Budapest marks a monumental milestone and signals a new era of design ethos for our iconic brand. We look forward to connecting our guests to this timeless and inspiring city through inviting yet unexpected design, imaginative dining and unparalleled guest programming.”
Interior designers Bowler James Brindley and Bánáti + Hartvig carefully restored the Drechsler Palace. They drew inspiration from the building’s rich cultural history and past identities as a café, social hub, and Hungarian State Ballet Academy. The hotel has a second design story that playfully brings together the two sides of the city, Buda and Pest. Further inspiration came from the grand French Renaissance architectural aesthetic found throughout the city.
Hungary’s love of chess and deep-rooted connection to ballet, can also be seen throughout the hotel. Two of Hungary’s most famous exports, Harry Houdini and Zsa Zsa Gabor, further sparked a creative vision for the interiors. This is expressed by using mirrors to create optical illusions and nostalgic touches of Hollywood glamour. The hotel’s connection to ballet is further reflected in the all-black Extreme WOW suite and all-white WOW suite (both nods to the ballet, Swan Lake).
Anthony’s Take: I have stayed in many W Hotels around the world and have enjoyed most of those stays. W is starting to grow up, both in terms of its design and brand identity. The playful redesigns of historical spaces will continue to draw me to stay at W Hotels.
(Image Credits: Marriott.)
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