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Earlier today, I wrote about a limited edition “Rhapsody in Flight” album that’s coming out tomorrow. Now, United Airlines is continuing to mark its centennial milestone with a new collaboration that blends aviation heritage with sneaker culture by partnering with adidas to release a limited-edition version of the iconic Samba. The special-edition shoe is designed as a tribute to the airline’s 100-year history while also celebrating the employees who have played a role in shaping its legacy.
The sneaker features adidas’ classic Samba silhouette (reimagined with details that reflect United’s brand identity. Signature United Blue accents run throughout the design. These are paired with custom striping and subtle nods to the airline’s visual heritage. On the heel, the left shoe showcases United’s globe logo while the right features a gold “100 years” mark to highlight the airline’s milestone anniversary.
Unlike traditional sneaker launches, this limited-edition release will be available exclusively to United employees through the airline’s internal United Shop. This is similar to the offering that Delta had for employees in partnership with Nike.
Mark Muren, Managing Director of Product Marketing and Brand at United Airlines, said:
As we celebrate 100 years of flying, this collaboration with adidas felt like a meaningful way to celebrate both our history and the people behind it. It’s a thoughtful nod to the journey we’ve taken – and the one ahead.”
Anthony’s Take: As part of United’s broader 100th anniversary celebrations, the sneaker release adds a creative and personal dimension to the milestone. The limited-edition Samba serves not only as a wearable piece of memorabilia but also as a tribute to the employees who have powered the airline’s journey over the past century while connecting people and places around the world.
(Image Credits: United Airlines and adidas.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
