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United Airlines is not exactly known for its premium food and beverage offerings. That said, starting July 1st, illy’s ready-to-drink Cold Brew will be on most United flights over 300 miles.
illy’s Cold Brew is made with the company’s unique blend of 100% Arabica beans. The coffee is cold brewed for 12 hours and will be complimentary in United’s premium cabins and sold in United Economy. United is expecting more than five million passengers to fly between June 28th and July 8th (up more than 7% from last year). It will offer some of these passengers the opportunity to sample illy’s ready-to-drink Cold Brew on some of its redeye flights departing from San Francisco International Airport (SFO) and Los Angeles International Airport (LAX) to Newark Liberty International Airport (EWR).
Aaron McMillan, Managing Director, Hospitality Programs at United Airlines, said:
As more people than ever take to the skies this summer, we are thrilled to offer fliers a new premium drink, and we’re proud to be the only major US airline currently serving cold brew onboard most flights. We know fliers enjoy a pick-me-up during travel, and illy’s canned cold brew is the perfect beverage option for coffee lovers looking to stay energized and focused during their trip.”
The best hour of the day to drink @illyUSA Cold Brew onboard is every hour of the day. And night, tbh.
Starting July 1, illy Cold Brew is available for purchase on board all flights. pic.twitter.com/dNWY1UZfeM
— United Airlines (@united) June 26, 2024
Iced coffee is a popular pick-me-up. The National Coffee Association’s (NCA) Spring/Fall 2023 report cited that 55% of ready-to-drink (RTD) coffee consumers drink it multiple times per week. It’s the first choice for coffee consumed across Millennials and Gen Z (who together make up 43% of the population).
Anthony’s Take: This is a nice addition to United’s on board offering and something that I look forward to trying on an upcoming flight.
(Image Credits: United Airlines.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
