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Earlier this week, I wrote about a situation where the Hampton Inn Lakeville Minneapolis cancelled the rooms of ICE agents who were attempting to stay at the property. Many people cried fowl and escalated the issue to the franchisee as well as Hilton Hotels itself. Hilton responded quickly and dropped the property from its franchise agreement. Now, the roadside sign has been taken down with a crane and the hotel is shedding all signs of its affiliation.
This situation has people on both sides of the political aisle crying foul and boycotts of Hilton itself. Hilton acted decisively and swiftly in all honesty because it has too many valuable government contracts on the line. This individual property means next to nothing for the hotel giant with more than 9,000 hotels in its portfolio. But, the consumer backlash and more importantly, these contracts made Hilton move quickly.
In a statement shared on X, Hilton said:
The independent hotel owner had assured us that they had fixed this problem and published a message confirming this. A recent video clearly raises concerns that they are not meeting our standards and values. As such, we are taking immediate action to remove the hotel from our systems. Hilton is — and has always been — a welcoming place for all. We are also engaging with all of our franchisees to reinforce the standards we hold them to across our system to help ensure this does not happen again.”
Anthony’s Take: There was no way that this was going to go well for the hotel owners. Once they made the decision to deny service, they sealed their fate. Hilton has saved face with many customers, but angered others. In the end, it will keep its government contracts and that cash cow has been preserved at the cost of a single property that also now serves as a cautionary tale for other hotel owners.
(Image Credits: @lizcollin via X.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
