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British Airways and Twinings teas have been taking flight together since December 2011. Today, the airline announced that it was dumping Twinings and bringing Birchall (a family-owned, British brand) as its new provider. British Airways serves around 40 million cups of tea annually and Birchall was chosen for testers’ preference in blind taste testing, its British roots, and its sustainability practices.
British Airways’ Chief Customer Officer, Calum Laming, said:
Last year, we served more than 37 million cups of tea in the air, and more than two million cups in our lounges globally, so we knew that selecting our newest tea partner was a decision we had to get right. We’re proud to be continually leading the way in championing British originality, and it was important to us that our tea not only ticks the taste box, but also showcases the quality and talent we have on our doorstep here in the UK.”
Daniel Graham, Managing Director of Birchall Tea, said:
We are immensely proud to be supplying tea for British Airways, which is the epitome of British quality and service; which is something incredibly important to us as well. We hope British Airways’ customers enjoy this elevated tea experience in the air and on the ground for years to come.”
Passengers will see various flavors based on the cabin that they are traveling in. Selections include:
- First Class: Birchall Great Rift English Breakfast, Camomile, Lemongrass & Ginger, Great Rift Decaffeinated, and Red Berry & Flower
- Club World (Business): English Breakfast, Decaffeinated English Breakfast, Peppermint, Green Tea, and Earl Grey
- World Traveller Plus (Premium Economy) and World Traveller (Economy): Birchall’s English Breakfast and Decaffeinated English Breakfast tea
- Club Europe (Business): Great Rift Breakfast Blend, Decaffeinated English Breakfast, Peppermint, and Green Tea.
- Euro Traveller (Economy): Birchall brew from the airline’s High Life Café is available for purchase.
On May 1st, Birchall tea will be rolled out across British Airways’ lounges around the world. In the airline’s Concorde Room guests can choose from Birchall’s Great Rift Breakfast Blend, Great Rift Decaffeinated, Virunga Earl Grey, and Mao Feng Green. In the airline’s First and Club lounges, customers can choose from Birchall’s English Breakfast, Decaffeinated English Breakfast, Red Berry & Flower, and Peppermint tea.
Anthony’s Take: Tea is quintessentially British. It’s great to see British Airways investing in its tea program in the air and in its lounges.
(Image Credits: British Airways.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
1 comment
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