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Football is back. As players prepare to take the field, fans across Washington are gearing up for another season of cheering on the Seattle Seahawks. For the ninth consecutive year, Delta Air Lines is bringing back its fan-favorite 12Status program. This promo rewards Seahawks fans with free SkyMiles tied directly to the team’s performance.
For the 2025-2026 NFL season, registered 12Status members will earn one Delta SkyMile for every passing yard the Seahawks accumulate. With the team averaging roughly 4,000 passing yards in recent seasons, members can expect to rack up lots of free miles just for cheering on the team.
Since its launch in 2016, the program has generated pretty impressive results, including:
- 1.9 billion total SkyMiles awarded
- 653,000 award tickets flown by 12Status participants
- Travel to 736 unique destinations across Delta’s network
- Las Vegas Harry Reid International Airport (LAS) has remained the top award destination for the fourth consecutive year
Adding star power to this year’s program, Seahawks wide receiver Cooper Kupp will serve as the 12Status ambassador. Kupp will appear across Delta and Seahawks marketing channels as well as on his personal social media platforms to promote the program and its benefits.
12Status isn’t just about free miles. Members can enjoy several extras throughout the season:
- Priority boarding in Zone 5 when flying out of Seattle-Tacoma International Airport (SEA)
- 12% off purchases at official Seahawks Pro Shop stores at Lumen Field and Renton (available on the 12th of every month during the season)
The program remains part of Delta’s broader strategy to win loyalty in Seattle (where hometown carrier Alaska Airlines has long dominated). By linking its brand with the Seahawks’ devoted fanbase, Delta is carving out a bigger presence at the airport, where it continues to expand both domestic and international routes. You might be wondering why all of the 12’s here. Wikipedia has the answer:
The 12th man or 12th player is a collective term for fans of sports teams in many eleven-a-side games, in particular Association football or American football. As most football leagues allow a maximum of eleven players per team on the playing field at a time, referring to a team’s fans as the 12th man implies that they have a potentially helpful and significant role in the game.”
Washington state residents age 18 and older can register here. Past participants must re-enroll each season. Joan Wang, Managing Director of the Pacific Northwest for Delta Air Lines, said:
In Seattle, Delta customers always win, and this football season is no exception. As we celebrate Delta’s Centennial Year, Delta is more committed than ever to the Seattle market. With expanded routes to more destinations across the globe and a brand-new Delta One lounge and Sky Club at SEA, Delta is delivering more of what Seattle travelers love — whether they’re cheering from the stands or jetting off to their next adventure.”
Anthony’s Take: With free miles, shopping discounts, and the chance to board earlier, 12Status offers Seahawks fans a unique way to celebrate. Whether you’re a die-hard football fan or not, register to earn this football season.
(Image Credits: Delta Air Lines.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
