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A new survey from Marriott Bonvoy® reveals that 91% of Americans intend to travel in 2026 (with nearly 50% aiming to travel more than they did in 2025). The findings highlight a cultural shift toward prioritizing meaningful experiences. 67% of respondents say they plan to choose travel over material purchases in the coming year. Many travelers are seeking deeper connections and personal well-being through their journeys with 55% hoping to spend more time with loved ones and 57% citing rest as one of the most meaningful benefits of travel. Culinary exploration also ranks high, with 46% excited to try new dining experiences in 2026. Convenient, close-to-home escapes top the list of preferred travel types, including domestic road trips and local weekend getaways.
To help travelers bring their travel resolutions to life, Marriott Bonvoy® is launching the Marriott Bonvoy® New Year’s Eve Sweepstakes, which will award one million Marriott Bonvoy® points to five members. Winners can design their ideal year of travel, whether that means a bucket-list getaway, a serene stay on the beach, a family gathering, or a food-filled adventure. Members can enter the sweepstakes from December 22nd to January 1st here.
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
