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Marriott Bonvoy® is out with a new global ad campaign around how travel shapes our memories, world views, and more. It’s a cute ad campaign and reminder of why we travel.
Many of my travel memories are tied to meals, sights seen, and experiences shared with my husband, friends, or colleagues. Along the way, where I stay does play a critical role in the experience. I’ll always remember some incredible suite upgrades (my recent trip to Rome and the St. Regis Rome being one of many) or the breakfast views of the Acropolis from the rooftop of the Hotel Grande Bretagne, a Luxury Collection Hotel in Athens. Memories are also present for points redemptions made to experience events like the South Beach Wine & Food Festival or the US Open (when Marriott was still a sponsor).
The campaign was developed in partnership with advertising agency, Wieden+Kennedy New York. Here is how Marriott describes the video spot:
It captures Marriott Bonvoy’s evolution by focusing on the deep, identity-shaping moments that travel offers across three of the portfolio’s most defining experiences: outdoor lodging, award-winning dining, and boutique hotels. Whether waking up under the stars in a luxury tented camp, toasting a new friend at a hidden cocktail bar, or savoring a dish that lingers long after the last bite, these moments are more than just memories, with Marriott Bonvoy® alongside every step of the way.”
The ads launched yesterday and will appear on TV, streaming platforms like Netflix and Hulu, as well as in major airports and on United Airlines flights. Marriott Bonvoy® Moments will help fans further explore some of the hotels and experiences shown through a curated collection of exclusive experiences in culinary, sports, music, and entertainment. I’ve been a big fan of these for many years and redeemed quite a few points for these experiences.
Peggy Roe, Chief Customer Officer at Marriott International, said:
Consumers today view travel as core to life, and being part of Marriott Bonvoy® gives you access to a world that will help shape who you are forever. The experiences we offer are not just destinations – they are transformative journeys, capturing the essence of what it means to explore the world and, in turn, discover yourself. This campaign is a celebration of how travel shapes us, deepens our connection to the world, and leaves an indelible mark on our identity.”
Anthony’s Take: Sure it’s a commercial for a hotel chain, but I thought it was cute, poignant, and well done. Travel is what you make of it and the sights, smells, tastes, sounds, and experiences stay with you forever. I agree with Marriott’s CCO that travel is core to life. I have so many memories tied to hotels and many were important parts of a trip.
(Featured Image Credit: Marriott.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
1 comment
A decade ago this would truly have reflected Marriott. Sadly, “Charging You More While Giving You Less” would be more appropriate now but Madison Avenue doesn’t make money by peddling the truth.