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I love custom liveries and get excited every time that an airline releases one. JetBlue seems to have more than almost any other carrier with Dunkin’, Nintendo, Puerto Rico, and more adorning its planes. JetBlue is the largest US carrier serving the Dominican Republic and it’s deepening its cultural ties to the country with the launch of “RD Orgullo que Eleva.” This campaign invites customers to choose the design for the airline’s first-ever Dominican Republic-inspired aircraft livery. The initiative highlights JetBlue’s more than 20 years of service to the country.
The campaign centers around three custom aircraft designs created by Dominican artists who drew from national folklore, music, color, everyday life, and cultural pride to produce unique interpretations of Dominican identity. Beginning today and running through February 11th, customers can vote for their favorite design (with the winning livery debuting on a JetBlue Airbus A320 later this spring).
To craft its first Dominican Republic–focused livery, JetBlue collaborated with three renowned Dominican creatives, underscoring the airline’s commitment to celebrating local talent. Each artist was compensated for their work, and while all three designs emphasize cultural heritage and identity, only one will ultimately take flight.
The participating artists are:
- Willy Gómez: An illustrator, muralist, and art director whose style blends Neo-traditional and Art Nouveau influences. His design showcases music, coastal scenery, and nature in bold, vibrant colors.
- Los Plebeyos: A Dominican design collective known for modern, graphic storytelling, drawing inspiration from food, music, family, and folklore to highlight everyday Dominican life.
- Lena Tokens: An internationally recognized illustrator who fuses surrealism with tropical imagery. Her design incorporates the colors of the Dominican flag and highlights Dominican rhythm, creativity, and tradition through a pair of symbolic figures.
Vote here.
More Than 20 Years of Dominican Service
JetBlue’s connection to the Dominican Republic dates back nearly 22 years, beginning with its first-ever international destination — Santiago’s Cibao International Airport (STI). Today, JetBlue offers more nonstop seats between the US and the Dominican Republic than any other carrier, serving Cibao International Airport (STI), Santo Domingo’s Las Americas International Airport (SDQ), Puerto Plata’s Gregorio Luperón International Airport (POP), and Punta Cana International Airport (PUJ). This spring, JetBlue expects to operate more than 30 daily departures to further strengthen tourism, business travel, and family ties.
JetBlue’s investments in the country extend beyond the airport. Through volunteerism, nonprofit partnerships, and JetBlue Foundation grants, the airline supports educational programs, youth literacy, and community development. Ongoing partnerships include work with the Mariposa DR Foundation and the DREAM Project, as well as recent expansions of service from Florida through routes such as Tampa International Airport (TPA) to/from Punta Cana International Airport (PUJ) and the relaunched Fort Lauderdale-Hollywood International Airport (FLL) to/from Santiago’s Cibao International Airport (STI).
Anthony’s Take: Like JetBlue did with artists from Puerto Rico, RD Orgullo que Eleva will elevate Dominican culture not only through expanded air service but through visible artistic expression on the side of an aircraft.
(Image Credits: JetBlue Airways.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
