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JetBlue is struggling. The carrier lost its cool factor some time ago and is now just bleeding cash. It has tried to shed its low-cost carrier image and appeal to more premium travelers who want seats up front and international holidays. The airline has tried to woo American and Delta elite flyers with status matches, partnered with Brightline for train connections in Florida, added more snacks and meal options, promised First Class seats and lounges in 2026, and even entered into an exclusive partnership with United Airlines. Unfortunately, none of this is enough and JetBlue is now having to make some deeper cuts.
Earlier this week, I shared an internal memo. It listed changes that JetBlue was planning in order to reduce costs and save cash. These included:
- Reducing capacity due to weaker demand. Tuesdays and Wednesdays and markets with multiple frequencies will see cuts.
- Underperforming routes will be dropped and shifted to places with profit potential.
- Cabin updates on Airbus A320s will be halted (this impacts four planes).
- An assessment of the size and scope of the leadership team will be conducted with potential restructuring on the way.
- The airline will update its T&E policy and have traveling employees cut back.
Today, we saw some of these become reality. JetBlue will completely exit Miami International Airport (MIA) on September 2nd. Cancelled routes include:
- Boston Logan International Airport (BOS) (still served by American and Delta)
- Hartford’s Bradley International Airport (BDL) (still served by American)
- Los Angeles International Airport (LAX) (still served by American and Delta)
- Newark Liberty International Airport (EWR) (still served by American, Spirit, and United)
- New York John F Kennedy International Airport (JFK) (still served by American, Delta, and Frontier)
JetBlue will focus its attention on its nearby hub at Fort Lauderdale-Hollywood International Airport (FLL). Additionally, JetBlue plans to suspend its Seattle-Tacoma International Airport (SEA) to/from Boston Logan International Airport (BOS) and New York John F Kennedy International Airport (JFK) between October 25th and April 30th and 29th, respectively.
Anthony’s Take: I still think we will eventually see United acquire JetBlue. These cuts seem to be the first of many that will happen as the airline tries to save itself. It might be too little too late, but time will tell.
(Featured Image Credit: JetBlue Airways.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
