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Last month, I wrote about JetBlue (the largest US carrier serving the Dominican Republic) and how it was deepening its cultural ties to the country with the launch of “RD Orgullo que Eleva.” The campaign invited customers to choose the design for the airline’s first-ever Dominican Republic-inspired aircraft livery. The initiative also highlighted JetBlue’s more than 20 years of service to the country. Well, now the winner has been announced.
The campaign centered around three custom aircraft designs created by Dominican artists who drew from national folklore, music, color, everyday life, and cultural pride to produce unique interpretations of Dominican identity. To craft its first Dominican Republic–focused livery, JetBlue collaborated with three renowned Dominican creatives, underscoring the airline’s commitment to celebrating local talent. Each artist was compensated for their work, and while all three designs emphasized cultural heritage and identity, only one won.
Willy Gómez is an illustrator, muralist, and art director whose style blends Neo-traditional and Art Nouveau influences. His design showcased music, coastal scenery, and nature in bold, vibrant colors. It was chosen through votes as the winner.
Marty St. George, President of JetBlue, said:
We’re proud to bring Dominican pride to the skies with JetBlue’s first livery dedicated to the Dominican Republic, designed by Willy Gómez and chosen by the community. This aircraft is a celebration of the culture, creativity, and energy of a country that has played a central role in JetBlue’s history. From opening Santiago, our first international destination in 2004, to becoming the largest airline serving the Dominican Republic, we are excited to celebrate more than two decades of service and connection.”
Anthony’s Take: As I’m always saying, I love custom liveries. This one is bold and fun. I think it has the perfect Caribbean vibe.
(Image Credits: JetBlue Airways.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
