JetBlue and YOTEL Announce New Partnership

by Anthony Losanno
YOTEL Room 2

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Starting today, members of JetBlue’s TrueBlue® loyalty program will be able to earn points and receive additional benefits when staying at hotels worldwide.


Members can earn TrueBlue points on stays at all YOTEL locations. They’ll also receive exclusive discounted room rates (10% off) and a complimentary welcome amenity consisting of a premium snack and beverage. TrueBlue Mosaic® members (the program’s elite status) will also be eligible for space available, complimentary room upgrades and 2:00 PM late checkout. Late checkout is not available at YOTELAIR locations found at airports.

TrueBlue members can also enjoy JetBlue’s bespoke cocktail called the Mint Condition™ (made with Bombay Sapphire Gin or Tito’s Handmade Vodka, ginger, lime, cucumber, and mint) at select YOTEL bars.

Hubert Viriot, CEO of YOTEL, said:

YOTEL’s guest experience was founded on the principles of airline travel, from our self check-in kiosks to our clever, space-saving rooms and PADs, with adjustable beds. We’re proud to continue to enhance our customer experience by joining forces with JetBlue. Based on shared values to challenge the status quo, the innovative partnership will provide an even deeper level of benefits for the modern, non-stop traveler in current and future markets.”

JetBlue New Livery

Christopher Buckner, Vice President of Loyalty and Partnerships at JetBlue, added:

JetBlue is proud to partner with YOTEL, a company that also values maximum comfort at a lower price, to give our TrueBlue members an elevated experience when traveling to our top domestic and international destinations. Through this partnership, we’re excited to offer TrueBlue members even more ways to earn points and rewards both on the ground and in the sky.”

To celebrate this new collaboration, YOTEL and JetBlue will “surprise and delight” customers with rewards for passengers on flights between NYC, Boston, and London throughout launch week.

Anthony’s Take: Both of these brands have always had a fun and funky vibe. I think this is a great match and a will likely be a good fit for JetBlue passengers and YOTEL guests.

(Image Credits: JetBlue and YOTEL.)

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