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I love custom liveries. I always get excited when I see one at an airport no matter where I am in the world. As the Official Airline Sponsor of the Milano Cortina 2026 Winter Olympics and Paralympic Winter Games, ITA Airways has taken a thoughtful approach to Olympic branding on its aircraft. Rather than simply applying event logos, ITA is using design to tell the story of the games, Italian sports, and national identity.
At the center of the initiative are two specially decorated aircraft: the A320 Gustav Thoeni and the A320neo Enrico Fabris. Each is named after a legendary figure in Italian winter sports and features illustrations by Italian artist Emiliano Ponzi. The artwork depicts Olympic and Paralympic winter disciplines while transforming the aircraft fuselages into moving canvases.
The special liveries are designed to complement ITA Airways’ core visual identity. Both aircraft retain the airline’s signature Savoy Blue base color along with the gold, white, and red accents of the ITA logo. This balance preserves brand consistency while allowing the Olympic storytelling to take center stage.
The initiative underscores ITA Airways’ role not just as a transportation partner, but as an ambassador of Italian excellence during the 2026 Winter Games. By highlighting Olympic and Paralympic disciplines through these illustrations, the airline aligns itself with values of performance, inclusion, creativity, and national pride.
These liveries also sit alongside the “Inspired by Alitalia” branding that appears on select aircraft to further reinforce continuity between Italy’s aviation heritage and its future. Together, the elements create a visual narrative that connects past achievements, present innovation, and the global stage of the Winter Olympics.
The collaboration between ITA Airways and Milano Cortina 2026 is being promoted extensively across traditional television, satellite broadcasters, streaming platforms, and social media. This integrated campaign reflects shared objectives between the airline and the Olympic Games’ organizers.
Anthony’s Take: ITA Airways has crafted a distinctive Olympic livery. Its approach elevates aviation branding into cultural expression and positions the airline as a flying symbol of Italy (as the world looks ahead to Milano Cortina 2026).
(Image Credits: ITA Airways.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
