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Hyatt announced plans this week for some impressive growth in the Asia Pacific region. The hotelier is planning on opening around 90 new hotels as well as reopening the iconic Park Hyatt Tokyo, which is celebrating its 30-year legacy following a thorough renovation. This strategic growth includes the debut of the Thompson Hotels brand in the region along with significant growth for the Andaz, The Standard, and Park Hyatt brands in Thailand, Malaysia, Vietnam, China, and Australia.
This latest announcement reinforces Hyatt’s commitment to meeting demand for luxury travel across the Asia Pacific region (as it is one of the fastest-growing markets in the world). As of Q1 2025, 64% of Hyatt’s Asia Pacific portfolio is now in the luxury and upper-upscale segments, which is the way the hotel market (like airline premium cabin demand) seems to be headed.
Thompson Hotels to Make Asia Pacific Debut
Hyatt’s lifestyle expansion of the Thompson Hotels brand will be showcased with the Thompson Shanghai Expo. It’s set to open in Q4 2025. Inspired by Shanghai’s industrial legacy and culture, the hotel will offer signature experiences including rooftop events, curated art exhibits, and dining that appeals to culturally attuned travelers.
Andaz Expands in Thailand, Australia, and China
Hyatt’s Andaz brand will continue its Asia Pacific growth with three new properties:
- Andaz One Bangkok (Q4 2025): Located at the edge of Lumphini Park within the prestigious One Bangkok development, this hotel will offer a mix of Thai heritage and contemporary urban luxury.
- Andaz Shanghai ITC (Q4 2025): Positioned in the cosmopolitan Xujiahui district, this will be the brand’s second location in Shanghai.
- Andaz Gold Coast (Q2 2026): The brand’s first foray into Australia, the Andaz Gold Coast will offer proximity to beaches, theme parks, and natural wonders.
The Standard Brings Playful Luxury to Thailand
Following Hyatt’s acquisition of Standard International’s brands in 2024, The Standard, Pattaya Na Jomtien is scheduled to open in Q3 2025. This 161-key property has a retro beach club vibe and will offer tiki-inspired cocktails at Mmhmmm restaurant and a reimagined seaside experience at Esmé Beach Club. Additional lifestyle expansions from The Standard include upcoming residences in Hua Hin and Phuket Bang Tao (both are expected in Q4 2026).
Park Hyatt Expands into New Luxury Frontiers
The iconic Park Hyatt brand will continue redefining luxury hospitality with several key openings:
- Park Hyatt Kuala Lumpur (August 2025): Located atop Merdeka 118, the tallest skyscraper in the Asia Pacific region, the hotel will feature culturally inspired interiors, a signature chocolate-themed Cacao Bar, and gorgeous views of the city.
- Park Hyatt Tokyo (Q4 2025): Reopening after a comprehensive 17-month renovation to celebrate its 30th anniversary, the legendary hotel will offer updated guest rooms and restored favorites like the New York Grill & Bar.
- Park Hyatt Phu Quoc (Q1 2026): Spanning 160 acres, this new resort in Vietnam will feature an organic farm, lakeside spa, and Camp Hyatt for families.
Looking Ahead: Hyatt’s Commitment to Growth in Asia Pacific
With a focus on authenticity, cultural storytelling, and personalized service, Hyatt’s luxury and lifestyle growth strategy is ready to shape the future of high-end travel across the Asia Pacific region. These properties will support the evolving preferences of modern travelers who seek purposeful, localized, and enriching experiences.
Anthony’s Take: I love that Hyatt is expanding beyond the all-inclusive options it has been focused on. I’m excited to check out some of these properties. We’ll see many more details over the coming years for the rest of the upcoming properties.
(Image Credits: Hyatt.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
1 comment
“Playful luxury”? “Retro beach club vibe”? Sounds like you’re on the advertising team.
Half jokes aside, more full service Hyatts rather than all-inclusives is most certainly a good thing.