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Hyatt had a milestone year for global development and reported the highest number of US hotel signings in five years with a record pipeline of approximately 148,000 rooms worldwide. The year-end pipeline represents roughly 40% of Hyatt’s current global rooms and reflects strong demand across the company’s five brand portfolios. This is further fueled by owner interest and growing loyalty engagement through the World of Hyatt® program.
The global pipeline increased 7% year-over-year and was driven by Hyatt’s shift toward an insights-led, brand-focused strategy that is resonating with developers seeking differentiated offerings, premium positioning, and affiliation with a powerful loyalty platform. World of Hyatt® continued to play a crucial role in development momentum with more than 63 million members generating disproportionately higher stays and spend compared to non-members. Members staying more than 50 nights per year increased 13% compared to 2024.
US and Asia Pacific Lead Hyatt’s Expansion Push
Two regions drove the bulk of Hyatt’s signing activity in 2025: the United States and Asia Pacific. The US saw a 30% increase in signings compared to the prior year. This marked Hyatt’s strongest domestic signing performance since 2020. 50% of these signings represent entirely new markets for Hyatt and more than 80% are new-build projects. Hyatt expects continued US growth as newly introduced brands (including Hyatt Select and Unscripted by Hyatt) unlock additional conversion and midscale opportunities.
Asia Pacific remains a strategic priority with strong gains across Greater China, India, Indonesia, and Vietnam. Hyatt increased its Essentials pipeline in Greater China by more than 50%, India saw nearly 90% growth, and Indonesia had 46% growth in room signings. Hyatt also expanded in Vietnam by adding six Wink Hotels to the Unscripted by Hyatt brand. A seventh is set to join in 2027.
Brand Portfolios Fuel Owner, Guest, and Customer Preference
Hyatt highlighted the performance of its five brand portfolios (Luxury, Lifestyle, Inclusive Collection, Classics, and Essentials) as critical to pipeline acceleration in 2025.
Luxury Portfolio
Demand for Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt remains exceptionally strong. Over 10,000 rooms are in the pipeline. Newly announced deals and upcoming openings span Ontario, Italy, Japan, and more.
Lifestyle Portfolio
Fueled by the acquisition of Standard International and formation of the Lifestyle Group, Hyatt’s premium lifestyle brands continued rapid global expansion. Debut properties in Lisbon, Rome, Mexico City, the Gold Coast, Turks & Caicos, and more will bring new options to market beginning this year.
Inclusive Collection
Following major restructuring and brand consolidation, the Inclusive Collection now represents one of the largest luxury all-inclusive platforms globally. Expansion continues across the Caribbean, Latin America, and Europe with future plans in Southeast Asia, North Africa, and Saudi Arabia.
Classics Portfolio
The Grand Hyatt, Hyatt Regency, Destination by Hyatt, and Hyatt Centric brands remained top choices for international gateways and capital cities. Hyatt signed properties in 12 new markets and opened or announced hotels in Morocco, Japan, Montenegro, and beyond.
Essentials Portfolio
Hyatt’s fastest-growing portfolio has been built around Hyatt Studios, Hyatt Select, and Unscripted by Hyatt. These accounted for more than 65% of all new US deals in 2025. The brands appeal to midscale and extended-stay segments and help Hyatt enter markets where it previously has had no presence.
Recent openings such as Hyatt Select St. Louis Airport and the restored Americus Hotel in Pennsylvania illustrate how the Essentials portfolio is expanding Hyatt’s development runway.
A Development Pipeline Built for Growth
Hyatt’s record year-end pipeline marks a continuation of a multi-year strategy focused on brand distinctiveness, loyalty-driven performance, and developer alignment. With nearly 148,000 rooms planned (including new luxury resorts, international conversions, and midscale US expansion), the company enters 2026 with one of the strongest growth outlooks in hospitality.
Anthony’s Take: I’m excited for so many of the upcoming properties and watching Hyatt’s footprint grow. If Hyatt executes on its pipeline over the next several years, it will significantly expand in key leisure, luxury, and midscale markets and maintaining its premium brand positioning worldwide.
(Image Credits: Hyatt.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
