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Hyatt has significantly expanded its footprint in Vietnam with the addition of six Wink hotels to the Unscripted by Hyatt collection of properties. This marks the global debut of the Unscripted brand and more than doubles Hyatt’s presence in the country.
The agreement with Indochina Kajima brings the made-in-Vietnam Wink brand into Hyatt’s ever-growing global portfolio. With the transition, Hyatt’s hotels in Vietnam expand from four properties to ten while adding new destinations such as Can Tho, Tuy Hoa, and Hai Phong.
The six operating hotels joining Unscripted by Hyatt are Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre, and Wink Hai Phong Centre. Together, they represent more than 2,000 guestrooms across Vietnam’s largest cities and emerging markets. The Wink Hanoi Westlake is scheduled to open in late 2026.
The partnership reflects Hyatt’s broader growth strategy in Vietnam and across Asia Pacific. Demand continues to rise among modern, experience-driven travelers and Hyatt is looking to deliver for them. The Unscripted by Hyatt brand sits within Hyatt’s Essentials portfolio and is designed to be flexible and conversion-friendly. This allows independent hotels to retain their unique identities while accessing Hyatt’s global systems, distribution, and the World of Hyatt® loyalty program (which now exceeds 61 million members worldwide).
Wink’s positioning as a tech-forward, socially connected, and locally rooted brand aligns closely with the Unscripted by Hyatt ethos. Each property will continue to showcase its distinct character while meeting Hyatt’s global standards. Since opening its first hotel in 2021, Wink has grown rapidly into a nationwide lifestyle brand known for bold contemporary design mixed with Vietnamese craftsmanship, mobile-first technology, and a strong sustainability focus. The brand has incorporated features such as smart room controls, seamless digital check-in, LEED Gold Certification, and reduced reliance on single-use plastics. Design elements blend modern style with nostalgic references to Vietnamese heritage.
To celebrate the addition into the Unscripted by Hyatt portfolio, World of Hyatt® members can earn 500 bonus points per qualifying night for stays at participating Wink hotels between January 1st and March 31st. The bonus offer requires no registration and can be combined with other eligible promotions.
Stephen Ho, President – Greater China and Growth, Asia Pacific at Hyatt, said:
This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market. The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travelers and international guests.”
Anthony’s Take: This move positions Vietnam as the launchpad for Unscripted by Hyatt’s global growth while reinforcing Hyatt’s long-term commitment to expanding in high-growth travel markets across Southeast Asia. I had never heard of Wink Hotels, but they have piqued my interest.
(Image Credits: Hyatt.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
