Hilton Launches Spark Brand in Mystic, Connecticut

by Anthony Losanno
Spark by Hilton

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Hilton has opened the first Spark by Hilton hotel in Mystic, CT. This is the company’s entry into the premium economy segment.

Hilton says the hotel brand will deliver “reliable essentials and friendly service” at affordable prices. There are 400 locations in various stages of development.

This Spark by Hilton location opened just eight months after Hilton announced the new, conversion-only brand earlier this year. It’s conveniently located close to I-95 in the historic maritime town of Mystic, CT and near tourist attractions like Mystic Aquarium, Mystic Seaport Museum, Olde Mistick Village, and the Mystic Bascule Drawbridge.

Spark by Hilton 2

Spark by Hilton Mystic Groton has a seasonal outdoor pool, a 24-hour retail market, complimentary breakfast, and public spaces with various seating types. The hotel’s 120 guest rooms are outfitted with simple furniture, an open closet, a refrigerator, a work surface, and a bright bathroom.

Alissa Klees, Brand Leader at Spark by Hilton, said:

At Spark by Hilton, our approach to hospitality is all about ensuring that every traveler can enjoy exceptional quality without sacrificing affordability. As we celebrate the opening of our inaugural Spark in Mystic, it marks the start of a journey to reshape travel and disrupt the premium economy segment while expanding our customer and owner base.”

Spark by Hilton Mystic Groton is part of Hilton Honors loyalty program and offers members who book directly access to free Wi-Fi. Award nights start around 29,000 points per night and cash rates are inexpensive (starting around $100 a night).

Anthony’s Take: This brand seems popular with hotel developers (since there are 400 being developed). It looks similar to a Hyatt Place or any of Marriott’s lower tier brands.

(Image Credits: Hilton.)

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