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Marshalls is known for its clothing bargains and not a brand that many think about when it comes to travel. That will change for some passengers traveling through New York John F Kennedy International Airport (JFK) starting tomorrow when a pop-up lounge known as “The Upgrade Lounge” debuts.
The lounge will be open to travelers from May 21st to May 28th. The pop-up space offers a premium airport experience without elite status or a ticket in a premium cabin. The Upgrade Lounge will offer complimentary amenities and premium perks to guests this week at JFK. Marshalls is also bringing the latest fashion and accessories curated by TV personality Amanda Batula to The Upgrade Shop on Marshalls.com.
Features of The Upgrade Lounge include:
- Style-Centric Atmosphere: Displays of the latest on-trend fashion and travel accessories with space to relax in sofas and chairs before or after a flight.
- Beauty Bar: Name-brand beauty products for sampling.
- Premium Giveaways: Complimentary amenity kits and snacks will also be offered.
Sonya Cosentini, Vice President of Brand Marketing at Marshalls, said:
Marshalls is all about giving everyone access to the good stuff – high-quality, stylish finds at amazing value. That’s what we deliver in our stores and online every day – and this Memorial Day weekend, we’re bringing that same philosophy to travel with The Upgrade Lounge. By offering an elevated experience for travelers where they can relax and engage with Marshalls and the premium products we offer.”
The Upgrade Lounge opens tomorrow, May 21st (and runs until May 28th) in Terminal 4 at New York John F Kennedy International Airport (JFK). The lounge will be open from 8:00 AM to 12:00 PM and from 5:00 PM to 9:00 PM. The seating area will remain accessible to the public 24/7 during this time. Amenity kits will be available while supplies last.
Anthony’s Take: This is a cool brand activation and one that will likely get folks thinking about summer fashions and beauty products while they wait for their flights.
(Image Credits: Marshalls.)
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