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Marriott published a new earnings chart today where seven of its brands were cut in half with 10x points per $1 chopped down to 5x. The hotel giant quickly removed the chart and said it was an error, but could this be a sign of things to come for Marriott’s limited service brands?
If the change leaked was enacted, the following Marriott brands would see 50% less points earned:
- AC Hotels
- aloft
- Courtyard
- Fairfield
- Four Points by Sheraton
- Moxy
- Springhill Suites
Marriott already has brands that earn at this reduced rate. Residence Inn, Towneplace Suites, Element Hotels, Protea Hotels, and other longer-stay brands already earn 5x points per $1 spent.
The chart doesn’t look like an error to me. It seems more like Marriott accidentally released this chart before it was ready to make it public. If this is true and coming, Marriott will see many angry road warriors who rely on these brands for their business trips. Hopefully, Marriott will learn something from Delta Air Lines and pump the brakes here.
Anthony’s Take: I think we got a glimpse of what is to come. Marriott will offer more points for higher-end brands that cost more per night and cut down those that cost less. This is in line with what the airlines have done over the past several years. We’ll see when (and if) this becomes reality.
(Image Credits: Marriott.)
(H/T: Loyalty Lobby.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
